
Director, Editor & Creative
Abdullah Waseem is a visionary TV commercial director with over a decade of experience, celebrated for his unparalleled talent in crafting visually captivating narratives. With a distinguished education from the esteemed National College of Arts, Lahore, and the prestigious University of Texas at Austin, Abdullah’s mastery of visual storytelling knows no bounds.
Renowned for his ability to breathe life into concepts, Abdullah has collaborated with industry giants like Nestle, Nescafe, Pepsi, Coca-Cola, JazzCash, HBL, Easy Paisa, and Telenor to name a few. Consistently delivering exceptional results tailored to their unique brand identities.
His global footprint and innate adaptability enable him to seamlessly navigate international projects, infusing his work with a cosmopolitan flair. Beyond TV commercials, Abdullah’s creative repertoire extends to music videos, short films, and feature films, each bearing his distinctive touch.
Driven by an unyielding passion for innovation, Abdullah remains at the forefront of industry trends, consistently exceeding expectations with flawless productions that leave an indelible mark on audiences worldwide.
MY WORK

Meezan Isb United | TVC Directed by Abdullah Waseem

Over You by Humza Malik | Music video | Directed by Abdullah Waseem

National Bank of Pakistan Anthem | Directed by Abdullah Waseem

DHA Multan TVC

Wall’s Solar Price board

Nescafe TVC Director’s cut

Golootlo TVC

XSmart TVC

JazzCash Women Card

Telenor Live Stream

Telenor Wild Winter

MGH Director’s Cut

JazzCash Debit Card TVC

Telenor TVC

easypaisa saving account

easypaisa donation TVC

Vivo TVC Directors cut

Wall’s TVC

Engro women day TVC

ME Body spray

Pepsi Left Right

KFC ft. Young stunners
Waveframes is a collective of film directors and visual storytellers, united by a passion for cinematic storytelling. From concept to final cut, we create bold, emotionally driven content that connects brands with audiences through film, commercials, and branded visuals.